20 Minute Realtor Social Plan
Stop Wasting Time:
The 20-Minute Weekly Social Media Plan for Southern Maine Realtors
Introduction: The Time Trap
You’re a real estate agent in Southern Maine, and your days are packed: showings, negotiations, market research, and chasing leads. You know social media is vital, but the idea of spending hours a week creating content, researching hashtags, and battling algorithms feels impossible. You find yourself posting a frantic “Just Listed!” only to watch it disappear into the digital abyss. Sound familiar?
The truth is, consistency beats creativity, and strategy beats time investment. The goal of your social media isn’t to become a full-time content creator; it’s to be a consistent, trustworthy, and knowledgeable local presence.
At Maine Line Media, we work with busy agents every day, and we’ve distilled the complex world of real estate social media into one simple, repeatable system: The 20-Minute Weekly Power Plan.
This plan forces you to focus on the highest-impact activities using the media you already have. Stop scrolling, stop stressing, and start using your 20 minutes a week to drive engagement that actually converts to local leads.
The Weekly 20-Minute Power Plan
The Strategy That Works
STEP 1
The 5-Minute Media Prep
Content Recycling
Take the 2–3 highest-value visual assets (stunning photos, a 3D tour snippet, or a 15-second video clip) you received from your last professional shoot with Maine Line Media. These are already edited, optimized, and ready to shine.
Use these professional assets as the base for the week’s content. Since they are evergreen and gorgeous, you can simply repost with a fresh caption or focus (e.g., instead of “Just Listed,” focus on the “Chef’s Kitchen” or the “Water View”).
As soon as we send you the media package, write 3 simple caption “shells” that focus on different angles of the property. Save them in your notes app so they are ready to copy-paste when your 5 minutes start.
STEP 2
The 5-Minute Value Post
Educational Authority
Answer one common question you received this week from a client or on a call (e.g., “What is the actual cost of a $400k home?” or “Do I need a local lender?”).
Create a simple Instagram Story or Facebook Post with a solid, educational answer. Keep it short, clean, and professional. No fancy videos needed—just a clean image, your logo, and the answer in text.
Use the Poll or Question Sticker feature on Instagram Stories. This is the simplest way to boost engagement and gather more ideas for next week’s 5-minute educational post.
STEP 3
The 5-Minute Engagement Blitz
Relationship Building
Comment on 5 posts from local businesses, past clients, or local community pages. Don’t mention real estate! Just be a genuine, engaged local (e.g., “Love that new item! Can’t wait to stop by,” or “Great photo of Kennebunkport!”).
Algorithms prioritize users who interact with others. This simple step ensures your valuable content is seen by the people who matter most—potential local buyers and sellers.
STEP 4
The 5-Minute Local Feature
Community Authority
The Action
Take a quick, authentic photo or 10-second video of a local landmark, event, or small business you pass during your day.
The Focus
Post it with a quick, authentic caption tagging the business or location (e.g., “Grabbed my morning coffee at [Local Cafe]. Support local! #SouthernMaineRealEstate”).
The “Why?”
This cements your status as a local expert and attracts non-real estate followers who will remember you when they are ready to buy or sell.
Conclusion
If your social media strategy feels like a time drain, it’s because you’re likely spending too much time creating mediocre media and not enough time strategizing with the best media.
The 20-Minute Weekly Power Plan works because it is:
Focused
It targets high-impact, engagement-driving actions.
Fueled
It relies on having a bank of stunning, professional assets from your media partner.
Stop being a media creator and start being a deal closer.
Ready to make your 20-minute strategy actually work?
We provide the foundation you need—high-definition photography, cinematic video, 3D virtual tours, and drone imagery—so you can dominate your 20-minute weekly plan.