For real estate brokers and agents, your website is your digital storefront. But without proper compliance with the Americans with Disabilities Act (ADA), that storefront could be a major legal liability. With a surge in lawsuits across the U.S., digital accessibility is now a non-negotiable part of doing business.

F1.3 seconds. That’s the difference between a new lead recognizing your brand and your expensive ad budget disappearing into the digital ether. If your social media strategy isn’t built around winning that 1.3-second battle, you’re not just losing attention—you’re losing business.

The snow is falling, and showings are slowing down. For most agents, this means downtime—a break before the spring rush begins. But for the best agents in Southern Maine, this quiet season is immediately recognized as the Marketing Prep Season.

The truth is, people don’t follow real estate agents for listings; they follow for value, personality, and expertise. When you post nothing but sales pitches, you are communicating: “I only care about my next transaction.”

In Southern Maine’s competitive real estate market, professional visuals are no longer a luxury—they are the standard. But knowing what kind of media to order can be a major source of stress. Should you get the drone video? Is 3D necessary? Or will simple, high-

Consistency beats creativity, and strategy beats time investment. The goal of your social media isn’t to become a full-time content creator; it’s to be a consistent, trustworthy, and knowledgeable local presence.

Congratulations! You studied hard, passed the exam, and officially have your real estate license in Southern Maine. That’s a huge achievement. But the excitement often crashes into the first major hurdle: How do I get my first client?